The Citylight visual identity project aimed to create a strong and distinctive brand that stood out in a competitive market. To achieve this, we utilized a unique color palette, modern fonts, and graphics. We drew inspiration from the company's mission and values, which informed our use of simple yet memorable shapes throughout the design. This approach created a vibrant and contemporary visual identity that was consistent across all marketing materials. The end result was a visual identity that effectively communicated the brand message and captured the attention of our target audience. Whether through the company's website, social media channels, or advertising campaigns, Citylight's visual identity was cohesive and memorable. By creating a strong and recognizable brand, I helped Citylight establish a unique presence in the market and reinforce its position as one of the leaders in smart street lighting solutions.
