Flowingo is a financial operating system designed for e-commerce. The goal of the project was to design a visual identity that would attract millennials and help the brand distinguish itself in a crowded market. To achieve this, we used unique color schemes, modern fonts, and eye-catching graphics. We used simple shapes inspired by the logo to create a vibrant and modern visual identity. This allowed us to create a cohesive and consistent look across all of the company's marketing materials, including its website, social media, and advertising campaigns. This helped to reinforce the Flowingo brand and establish a strong presence in the crowded e-commerce market. The design also reflects the company's focus on innovation and technology, as well as its commitment to providing a seamless and user-friendly experience for its customers. Through these elements, Flowingo's visual identity effectively captures the attention of its target audience and communicates the company's brand message.
