The RUUZ brand project was centred around creating a unique and memorable brand that would appeal to a young millennial audience. The company specialises in selling sunglasses, and we aimed to create a brand that stood out in a crowded market while still feeling approachable and relatable. To achieve this, we used a range of design elements, including a bold logo, photography, cohesive color palette and unique packaging. We also focused on creating a warm and welcoming tone throughout the design, emphasising the sense of being accepted and a part of the brand. Our design approach also extended to the company's website, marketing materials, and product photography, which all reflected the brand's youthful and approachable aesthetic.
